Wendy’s officially responded to the left and their request to be paid $15 an hour to flip burgers and take orders.
The restaurant chain officially announced that it will be introducing 1,000 self-order kiosks throughout the country in order to reduce its labor costs.
“There is a huge amount of pull from (franchisees) in order to get them,” Wendy’s chief information officer, David Trimm, told investors last week. “With the demand we are seeing … we can absolutely see our way to having 1,000 or more restaurants live with kiosks by the end of the year.”
Conservative Tribune reports:
The Columbus Dispatch reported that Trimm said the rationale behind the move was lower labor costs and the fact that younger customers actually prefer kiosks.
“They are looking to improve their automation and their labor costs, and this is a good way to do it,” said Darren Tristano, vice president of foodservice research firm Technomic. “They are also trying to enhance the customer experience. Younger customers prefer to use a kiosk.”
Three self-service booths would cost the firm about $15,000, and the labor savings would mean the machines would easily pay for themselves in two years. Franchisees won’t be required to install them, and customers who want to speak to a human to order would still have that option.
Let this be a lesson to anyone who believes it is your right to earn an unrealistic wage for unskilled labor. Large corporations like Wendy’s will do anything they can to not pay you that wage and if they are met with enough resistance, they will cut jobs and find ways to automate.