Fox News, which is noted for being a mostly conservative news network, is losing its following, especially among Republicans.
According to AdAge, Fox News has dropped to 50th place on a list of brands perceived best by Republicans over the past two years.
In 2014, Fox held the number 10 spot on the list, while in 2015 it slipped five places to number 15. Now, in 2016, the number has dropped to 50.
For comparison, CNN came in at number 1,470 in 2016.
So why the sudden change? Many conservative Republicans have criticized Fox News for their coverage of the 2016 presidential election. More specifically, they disagreed with how the network has treated Donald Trump over the course of his campaign.
Megyn Kelly’s spat with Trump made national headlines earlier in 2016. It all started with Kelly asking the following question at one of the Republican primary debates: “You’ve called women you don’t like ‘fat pigs,’ ‘dogs,’ ‘slobs’ and ‘disgusting animals.’ Does that sound to you like the temperament of a man we should elect as president?”
And just last month, late night Fox News anchor Greta Van Susteren abruptly left her show, “On the Record,” after 14 years, and was replaced by Britt Hume.
Revelations of sexual harassment and cover-up at the network probably haven’t set well with more socially conservative Republicans, either.
Finally, the media overall has been a topic of interest throughout the 2016 presidential election.
Donald Trump has repeatedly blamed the mainstream media for “rigging the election,” skewing poll numbers, and lying to the general public. As a result, some Americans have felt a greater mistrust of media outlets in general.
There are many other possible reasons for why Fox News has been suffering among Republican viewers, but it’s no secret that the election has likely played a massive role in Fox’s slide down this list.