USAA plans to pull out its advertisements from liberal host Rachel Maddow’s show on MSNBC after facing backlash for dropping its television ads on conservative host Sean Hannity’s program on Fox News, The Daily Caller reports.
The insurance company was one of several sponsors to pull ads from Hannity’s show following a pressure campaign initiated by left-wing nonprofit Media Matter.
The move came after Hannity continued to air a conspiracy theory related to the murder of DNC staffer Seth Rich.
The campaign resembled Media Matters’ efforts to pressure Fox News to fire its longtime star Bill O’Reilly in relation to an alleged sexual harassment scandal.
USAA originally said that it stopped running ads on “Hannity” because of their policy against airing ads on “opinion shows.”
But two days later, the conservative Media Research Center said that USAA had placed ads on MSNBC shows hosted by liberal commentators Rachel Maddow, Chris Matthews and Lawrence O’Donnell.