A new survey showed that NFL audiences were turned off by the national anthem protests resulting to lower ratings for the league last season, the Dailywire reports.
According to a new survey released by J.D. Power, 26 percent of respondents who watched fewer games last season gave the national anthem protests led by Colin Kaepernick were their top reason.
The poll asked over 9,200 sports fans whether they watched fewer games and why.
NFL owners are aware of the impact of the protests that were widely covered on cable news.
At one point, New York Giants owner John Mara even faced criticism for his comments made about potentially signing Kaepernick. Mara later said it could lead to an “intense backlash” had they proceeded with the signing.
This is the second poll showing how the controversial protests drove away fans from watching the league. In October 2016, Seton Hall released a poll showing 56 percent believe NFL televisions ratings were down due to the national anthem protests.