Starbucks has proven time and time again that they like to get political.
Longtime CEO Howard Schultz once proclaimed that the company would be hiring tens of thousands of refugees only to alienate his customers and cause the share price of the company to plunge.
Now, they are at it again. This time, Starbucks is calling on individuals who support both major political parties to have a conversation. Willing participants will be given a free coffee if they take the time to talk to someone with opposing political views.
100 Percent Fed Up reports:
Want a free cup of coffee? Starbucks has got you covered.
All you have to do is drink it while talking to someone you disagree with. That’s the premise behind the coffee behemoth’s collaboration with Harvard Business School startup ‘Hi from the Other Side’…
Here’s how it works: Users can sign up for the app via Facebook and are then paired with someone nearby who identifies with the opposing political party. Each user then receives half of the information necessary to unlock a Starbucks gift card. Then, once both participants meet up, they can work together to unlock the gift cards and receive a complimentary cup of java.
Maybe Starbucks should focus more on making coffee and less on trying to influence politics.