Most Americans use Amazon on a regular basis simply because of how convenient it is to buy stuff from their marketplace.
A recent report has revealed that Amazon is now considering selling our private conversations to advertisers in order to allow them to custom tailor ads to us.
All of this can be accomplished through Alexa, their voice activated A.I. device.
Conservative Tribune reports:
Currently, software developers making apps used by Alexa can only see non-identifying information, such as location data, how often users talk to the device, and how many times a specific “skill” is used. If developers had access to full transcripts, they could improve and fine-tune their applications.
Allowing software companies access to this information is something Amazon will have to do from a business stand point, if it wishes to remain competitive with Google Home and Apple’s new home assistant, which is due out later this year. Both of those devices already offer developers this information, according to Wired.
If you think that sounds like it could lead to a major invasion of privacy, you are not alone. It’s a concern that many owners of any electronic assistant should weigh when using the devices.
Amazon refused to openly discuss what they planned to do with our data, but it isn’t hard to imagine what they would do with it.
So much for privacy? What do you think about this?
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