On Tuesday, Netflix decided to out its biggest competitor.
They identified the need for sleep that plagues all people as their primary competitor for the “very large pool of time.”
Half of all internet streaming in the United States is spent by adults, the majority of which are using Netflix. Youtube (15%), Hulu (8%), and Amazon (4%) fall far behind.
Netflix has been jokingly poking fun at their new found discovery on Twitter, saying that “Sleep” is their “greatest enemy.”
The number of Netflix subscriptions created in the United States is slowing down, but that is only because Netflix has become a staple in more than half (51%) of United States households, saturating the television entertainment market.
This percentage towers over Amazon Prime, Hulu Plus and YouTube. It is the lead competitor in their market by a sizable amount.
“Netflix’s subscription growth may be slowing, but that’s because its user base is pretty saturated in the U.S. Per Nielsen,” claimed Axios on Tuesday. “Netflix is available to 51.2% of U.S. households, which is far more than its subscription rivals. (Amazon Prime is available in 28.6% of U.S. households and Hulu Plus is available in 12.7% of U.S. households.) Netflix has been able to command a sizable lead over its competitors in user engagement, surpassing Amazon by 10x and YouTube by 3x.”