The soda industry has been suffering over the course of the past decade, with sales steadily decreasing.
In the past year alone, the sales of soda products in the United States have dropped 1.2%. This denotes the 12th year in a row that the sales have fallen.
This hit can be attributed by sugar taxes that were formed to try and curb obesity and diabetes in the general population.
The consumption of soda fell to its lowest level since 1985. In order to compensate for this loss, the companies are trying out many techniques to boost their sales.
There has been a push in the market for soft drinks in smaller containers that cost the consumer more per ounce.
At the same time, large discount packs have been made less available to the consumers. An emphasis has been placed on low-sugar drinks, sugar-free versions of soda and non-carbonated drinks.
Sales of soda drinks decreased about 1.2 percent in the United States in 2016, falling for the 12th year in a row, a report by trade publication Beverage Digest showed, as demand was hit by consumer choosing healthier options and a slew of sugar taxes aimed at stemming obesity and diabetes. The per capita consumption of soda drinks, including energy drinks, fell to about 642 8-ounce servings last year, the lowest level since 1985, when the Beverage Digest began tracking consumption trends, the publication said on Wednesday. However, total sales dollars increased 2 percent to $80.6 billion as soft drink makers aggressively pushed smaller packs at higher prices per ounce, while lowering emphasis on large discounts packs, the Beverage Digest said. These measures come amid a wave of sugar tax approvals in the United States and Europe.
The consumption of added sugar in foods and beverages has been linked to obesity and type 2 diabetes. The World Health Organization, the U.S. Food and Drug Administration and the American Heart Association have all recommended reducing consumption of soda as a way to cut down on added sugars.