Two black pastors in DC have filed a lawsuit against Coca-Cola and the American Beverage Association. The Pastors claim that soft drink companies are deceiving customers by not warning them about the health risks of consuming their products.
Pastor Delman Coates told The Washington Post, “There’s a great deal of misinformation in our communities, and I think that’s largely a function of these deceptive marketing campaigns.”
Coates elaborated in an interview with CBS News, explaining about the epidemic of diabetes, cardiovascular disease and a range of other degenerative diseases in the black and Latino communities. “For me, as a pastor, I see the toll it takes on families and children when they lose their parents much too soon. It breaks my heart and I’m saddened by the way in which we’re losing so many people.”
Pastor William Lamar added: “It is a matter of life and death in our communities. Marketing for Coca-Cola is focused around health and fun and showing very sexy bodies in their advertising. You never see an obese person. If the people are consuming Coca-Cola at this rate, there is no way those bodies would look like that. It’s almost as if they are selling joy. They are equating this product with the things that people are hoping for — joy, smiles, family. But this product will not deliver that. It delivers the exact opposite. Silence around this issue is violence.”
So, instead of delivering their message to black and latino communities, and educating the people about the potential health risks, they want the soft drink companies to talk about possible side effects of long term use of their product.
History has shown us that education makes all the difference. We put warnings on cigarette packets and banned advertising on radio and TV, but that didn’t have much of an effect.
Opposing Views reports:
Two prominent black pastors in the Washington DC area filed a lawsuit July 13 against Coca-Cola and the American Beverage Association, claiming soft drink companies deceive customers about the health risks of consuming their products.
“It’s become really clear to me that we’re losing more people to the sweets than to the streets,” Pastor Delman Coates told The Washington Post. “There’s a great deal of misinformation in our communities, and I think that’s largely a function of these deceptive marketing campaigns.”